Logo design
One drawing that survives in a favicon and on a sign: versions for every place, one-colour variants, rules and vector files.
01 03 service 1 of 3 in Brand Identity
What’s included
- A mark built as a system, not a picture — favicon, app icon and signage from one drawing
- Horizontal, stacked and compact versions for real placements
- Black, white and single-colour variants that still read
- Minimum sizes and clear space defined, so it cannot be misused
- Vector sources in every format you will actually be asked for
- Checked against existing marks in your field before it ships
Who it’s for
- Startups naming and launching something new
- Companies whose logo was drawn in a raster editor years ago
- Businesses whose mark falls apart at small sizes
In short
A logo is not a picture but a system: one drawing that survives in a 16-pixel favicon and on a three-metre sign. We start with positioning, build the sign with horizontal, vertical and compact versions, black, white and one-colour variants, set the minimum sizes and clear space, check it for similarity with signs in your industry and hand over vector source files in every format you will be asked for. The price is counted in hours and fixed before the start.
What a good logo has to do
Six checks a sign has to pass before it is released.
-
01
Readable when small
In a browser tab, an app icon and a social network avatar.
-
02
Works in one colour
On a stamp, an engraving, a receipt — without gradients and shadows.
-
03
Memorable
Simple enough to be drawn from memory.
-
04
Fits the positioning
Says the right price level and character: premium, friendly, strict.
-
05
Distinct in the industry
Does not repeat the signs of competitors.
-
06
Lasts for years
Not tied to this season’s trend.
Kinds of logos
The kind is chosen by the name, the industry and where the sign will live.
-
01
Wordmark
The name itself, drawn by hand. Good for short, distinctive names.
-
02
Symbol
An image without words. Works small, but needs time to become known.
-
03
Combination
A sign and the name together, used apart where needed. The most flexible kind.
-
04
Monogram
Initials joined into one sign. For long names and premium brands.
-
05
Emblem
The name inside a shape, like a badge. Strong on products, harder to scale down.
How we create a logo
From meaning to a sign that holds in any size.
-
Positioning
Who the company is for, the price level and the character the sign has to convey.
-
The industry
What competitors’ signs look like — to be recognisable without copying.
-
Sketches and directions
Several ideas, from which one direction is chosen with reasons.
-
Drawing
Geometry, letter shapes and optical corrections — what separates a sign from a picture.
-
Size and colour checks
From the favicon to the sign, in colour and in one colour.
-
Versions and files
All versions, rules of use and source files.
What you get
Everything you will be asked for by a printer, a developer and a sign maker.
Versions
- Horizontal, vertical and compact
- Colour, black, white and one-colour
- Favicon and app icon
Files
- Vector: SVG, PDF, EPS
- Raster: PNG in the needed sizes
- Colours in RGB, CMYK and Pantone
Rules
- Minimum sizes and clear space
- Allowed backgrounds and forbidden changes
Common logo mistakes
-
Too many details
What looks rich on a big screen becomes a blur in a browser tab.
-
Telling the whole story
A logo does not have to show what you do — it has to be recognised.
-
A raster file only
A logo drawn in a raster editor cannot be enlarged for a sign.
-
A logo from a generator
Quick and cheap — and the same as hundreds of others, with questionable rights.
-
No rules of use
Without them the sign gets stretched, recoloured and put on any background.
Questions about logo design
How much does a logo cost?
The price is counted in hours and depends on the kind of logo and the number of versions. The sum is fixed before the start; the estimate is free.
How many options will you show?
Several directions at the sketch stage, then one is developed in detail. The choice is made by the positioning, not by a vote.
Do you check the logo is not taken?
We check for visual similarity with signs in your industry before release. It does not replace a legal trademark search — for registration a patent attorney is needed.
Can you update our old logo?
Yes: we keep what people recognise and redraw the rest so it works in small sizes and on screens.
Who owns the logo?
You. Source files and rights are handed over when the work is accepted.
Online form
Discuss
a logo
Tell us the name, what the company does, who it is for and where the logo will live — we will suggest an approach and estimate the work. The consultation is free.