Catalogue website development

In short

A catalogue website is a large range of products or services without online checkout: clients find items by characteristics and part numbers themselves and send a request to a manager. It suits manufacturers, distributors and B2B suppliers whose price depends on volume and terms. We build the categories, fast search and filters, product pages with documentation and a price request, and set up imports from Excel, your accounting system and supplier price lists. The structure is readable by search engines and AI assistants. The price is counted in hours and fixed before the start.

1. 01

   A catalogue instead of a PDF

   A PDF goes out of date the day it is sent and cannot be searched. A site is always current, and any item has its own link.

2. 02

   Clients find items themselves

   Filters by characteristics and search by part number — without a call to ask “do you have…?”.

3. 03

   Managers sell, not search

   A request arrives with the exact list of items, so the manager starts with an offer instead of questions.

4. 04

   Documentation in one place

   Spec sheets, certificates and drawings next to each item — the latest version, ready to download.

5. 05

   Found by exact queries

   People search for a model, a part number or a characteristic. A page for each item answers exactly that.

6. 06

   Quoted by AI assistants

   Characteristics in structured fields and tables are easy for AI to read and quote when someone asks for a recommendation.

• The price depends on volume and terms

  Catalogue

  The client sends a request, and the manager prepares an individual offer.

• Sales under a contract

  Catalogue

  Invoices, approvals and contracts — a cart only gets in the way here.

• Complex selection

  Catalogue

  Technical equipment where compatibility and advice matter.

• Made to order

  Catalogue

  Production to the client’s parameters: the catalogue shows what is possible, the price comes after the specs.

• Wholesale and retail together

  Both

  Retail buyers order through a cart, wholesale clients send a request with their volumes.

• Fixed prices and delivery to the buyer

  Online store

  An online store with a cart, payment and delivery.

• Categories

  Core

  A tree built around how clients search, not around how the warehouse is organised.

• Item page

  Core

  Characteristics, photos, documents, availability and a request button.

• Faceted filters

  Core

  Filtering by any characteristic, with the number of matches next to each value.

• Search

  Core

  By name, part number and synonyms — and it understands typos.

• Price request

  Core

  A request list instead of a cart: the client collects items and quantities, the manager gets them in the CRM.

• Documents to download

  Core

  Spec sheets, certificates, drawings and manuals attached to the items.

• Data import and updates

  Core

  From Excel, your accounting system or supplier price lists — on a schedule, without manual editing.

• Comparison

  If needed

  Characteristics of several items side by side.

• Analogues and compatibility

  If needed

  What replaces an item and what it works with — fewer wrong orders.

• Dealer account

  If needed

  Personal prices, request history and closed documents for partners.

• Languages and currencies

  If needed

  For export: each language with its own addresses, prices in the client’s currency.

• Price list on demand

  If needed

  A selection or the whole catalogue exported to PDF or a spreadsheet straight from the site.

1. First import

   Excel, CSV, old exports, supplier price lists — AI takes on parsing and merging the tables, and a person checks the result before it goes into the catalogue.

2. One format for everything

   Units, names and characteristics from different sources are brought to one form; duplicates and empty fields are caught.

3. Flexible characteristics

   Each category has its own set of characteristics, and a new category does not require rebuilding the database.

4. Updates on a schedule

   Prices and availability come from your accounting system or supplier files automatically.

5. Photos and documents by part number

   Files are attached to items automatically by their names — hundreds of pages do not have to be filled in by hand.

6. Editing in the admin panel

   Anything can be corrected by hand, and the log shows who changed what.

1. 01

   A page for every item

   With a clear address and title — each one answers a query for its model or part number.

2. 02

   Categories with text

   A short guide to choosing at the top of a category answers broad queries like “industrial pumps”.

3. 03

   Characteristics in fields, not prose

   Structured data is what filters, search engines and AI assistants all read.

4. 04

   Product markup

   Name, brand, part number and availability are described for search engines — even when the price is on request.

5. 05

   Fast filters

   Indexes and a review of slow queries keep filtering instant on tens of thousands of items.

1. A catalogue in a PDF

   It is heavy, cannot be searched, does not get into search engines and is already outdated by the time it is opened.

2. A structure like the warehouse

   Categories named after internal codes and departments mean nothing to the client.

3. Characteristics buried in the description

   If parameters live in a paragraph, they cannot be filtered or compared.

4. “Price on request” with no easy way to ask

   If asking for a price means writing an email, the client goes to a competitor who shows it right away.

5. Duplicates and mixed units

   The same item twice, millimetres next to centimetres — filters break and trust disappears.

6. Documents in the wrong place

   Certificates on a file-sharing service and old manuals in the downloads — the client gets the wrong version.