Experience website development
Sites people remember: motion, 3D and WebGL, custom typography and a story that unfolds as you scroll — fast on ordinary phones and readable for search engines.
08 08 service 8 of 8 in Websites Development
What’s included
- Sites built to be remembered — motion, 3D and WebGL, custom typography, scroll-driven storytelling
- Concept and art direction, not just execution
- Performance engineered so the graphics don't cost you the audience
- Built for portfolios, launches and brands that can't look like everyone else
Who it’s for
- Brands whose competitors all use the same template
- Studios, agencies and creators whose site is the portfolio
- Launches where being noticed matters more than being conventional
In short
An experience website is built to be remembered: motion, 3D and WebGL, custom typography and a story that unfolds as you scroll. Behind it is a concept and art direction, not just a nice template. We choose the lightest technology that gives the effect — CSS, SVG, Canvas or Three.js — and set a speed budget before design starts, so the graphics do not cost you the audience. The text stays real text that search engines and AI read, and visitors who switch off motion get a calm version. The price is counted in hours and fixed before the start.
Why a business needs an experience site
When every competitor uses the same template, being noticed becomes the main advantage.
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01
Stand out from templates
A site that does not look like anything else is remembered after the first visit.
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02
Show the level
For studios, agencies and premium brands the site itself is the portfolio and the proof of quality.
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03
A story instead of a list
Scroll-driven scenes explain a complex product step by step — easier than a page of text.
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04
People stay longer
Interactive moments invite people to explore instead of skimming and leaving.
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05
People share it
An unusual site is sent to colleagues and friends — free reach a template never gets.
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Press and awards
Web design competitions and industry collections bring attention and links for the brand.
When an experience site is worth it
Not every business needs one. Sometimes a fast, clear site brings more than any effect.
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Brand or product launch
Worth itThe first impression decides whether people talk about the launch.
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Studio, agency, creator portfolio
Worth itThe site shows the level of work better than any description.
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Premium brand
Worth itAn ordinary template contradicts the price and the image.
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A complex product or technology
In partsScenes on the key pages explain how it works; the rest stays simple.
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Online store
In partsA striking home page and 3D product views; the catalogue and checkout stay fast.
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Local services
A regular sitePeople need the price, the address and the phone number quickly.
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Documentation and help pages
A regular siteHere motion gets in the way: people came for an answer.
Web animation technologies: what each one is for
Motion on a site is made with different tools — from the lightest, which the browser draws by itself, to 3D on the graphics card. The right choice depends on the effect and on the devices of your audience.
| Technology | In plain words | What it is for | Load on the device |
|---|---|---|---|
| CSS animations and transitions | Smooth changes of colour, position and size that the browser draws itself | hovers, blocks appearing, buttons and micro-interactions | the lightest |
| Scroll-driven animations | Motion tied to scrolling, done by the browser without scripts | a story as you scroll, progress bars, parallax | light; older browsers get a calm fallback |
| View Transitions | A smooth transition between states and pages, like in an app | from a list to a card, between sections | light |
| Web Animations API | Animation controlled from code: start, pause, rewind | complex sequences that react to what the visitor does | light to medium |
| SVG | Vector graphics that stay sharp at any size | icons, lines that draw themselves, diagrams, logos in motion | light |
| Canvas 2D | A canvas on which code draws picture after picture | particles, generative graphics, interactive backgrounds, thousands of objects | medium |
| WebGL and Three.js | 3D graphics computed on the graphics card right in the browser | 3D scenes, products in 3D, shaders and visual effects | high — needs optimisation |
| WebGPU | The new generation of graphics in the browser, closer to game engines | heavy effects and computations on the graphics card | high; browser support is still growing |
| Video | Motion rendered in advance and played back | complex scenes too expensive to compute live | depends on the file weight — compressed and loaded lazily |
How we choose the technology
The effect is decided by the idea; the tool is decided by the effect and the audience’s devices.
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The idea first
What the visitor should feel and understand — then which motion supports it.
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The lightest tool that works
CSS before scripts, scripts before 3D. Heavy technology only where a lighter one cannot give the effect.
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3D where it is justified
A 3D scene earns its weight when it shows what a picture cannot: a product from every side, space, depth.
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Real devices
Scenes are checked on ordinary phones, not only on a powerful computer.
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A plan B
Where a browser or a device cannot cope, the visitor sees a calm version, not a broken screen.
Beautiful and fast: graphics that do not cost you the audience
An impressive site that loads for ten seconds loses most of its visitors. Speed is designed in, not added later.
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01
A speed budget before design
Core Web Vitals targets are agreed before the design starts, and every scene has to fit into them.
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Cheap properties
Movement and transparency are animated without redrawing the page — that is what keeps motion smooth.
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Heavy things on demand
Scenes load when the visitor reaches them and pause when they leave the screen.
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Light versions for weak devices
An image or a simpler effect instead of full 3D where the device cannot handle it.
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Respect for reduced motion
If motion is switched off in the visitor’s system settings, the site follows them.
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Text stays text
Content lives in the markup, not inside the animation — search engines and AI read it even if no scene starts.
How an experience site is made
Not a set of effects, but one idea carried through the whole site.
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Concept and art direction
An idea, a visual metaphor and a story — what the visitor goes through from the first screen to the last.
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A prototype of the key scene
The most complex moment is built first, live in the browser, to check the feeling and the speed.
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Design in code
Design and front end are done by one person, so the idea reaches the browser without distortion.
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Scenes and content
The remaining screens, texts, typography and transitions between them.
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Optimisation and devices
Weight, loading order, light versions and checks on phones, tablets and computers.
Common mistakes of experience sites
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Motion for the sake of motion
Effects that do not serve the idea tire people out and hide the message.
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A ten-second loading screen
Most visitors will not wait. The first screen should appear at once, the heavy parts load later.
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Hijacked scrolling
When the site scrolls not the way the hand expects, people get lost and leave.
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Text inside the picture
Words drawn in a scene are invisible to search engines and screen readers.
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No mobile version of the scene
A scene made for a big screen falls apart on a phone — where half the audience is.
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Ignoring reduced motion
For some people strong motion causes dizziness — the system setting exists for a reason.
Questions about experience sites
What is an experience site?
A site where the impression is part of the message: motion, 3D, an unusual structure and a story that unfolds as you scroll.
Will animation hurt SEO?
Not if it is built properly: the content stays in the markup, and the speed budget is set before design. Problems start when text is drawn inside graphics and the page is heavy.
Will it work on phones?
Yes. Scenes are designed and checked on ordinary phones too; where a device cannot cope, it gets a lighter version.
Can you show our product in 3D?
Yes, with Three.js: the product can be turned, zoomed and seen in different colours. The model is prepared and lightened for the web.
Do you come up with the concept or work from our brief?
Both. We can offer a concept and art direction ourselves, or build an idea you already have.
What if a visitor has switched off motion?
The site follows the system setting and shows a calm version: the content and structure stay, the strong motion goes.
Does this suit an online store?
In parts: a striking home page, a product launch, a 3D view of the product. The catalogue and checkout should stay fast and familiar.
How much does an experience site cost?
The price is counted in hours: it depends on the concept, the number and complexity of scenes, 3D and the content. The sum is fixed together with the scope before the start; the estimate is free.
Online form
Discuss
an experience site
Tell us about the brand, the launch or the idea and the feeling the site should leave — we will suggest a concept and estimate the work. The consultation is free.