Landing page development

In short

A landing page is one page with one goal: to turn an ad click into an enquiry, a sign-up or a purchase. Everything on it works towards a single action — the offer, the structure of the text, the proof and the form. We make landing pages on our own code: they load fast on mobile internet, analytics and events are connected from day one, and variants for A/B tests are ready at launch. The price is counted in hours and fixed before the start.

1. 01

   Turns a click into an enquiry

   You pay for every ad click. A page built for one action wastes fewer of them.

2. 02

   One idea, one action

   No menu leading away, no ten services to choose from: the visitor sees the offer and the way to say yes.

3. 03

   Launches fast

   A product, a promotion or an event gets its own page without rebuilding the main site.

4. 04

   Tests demand before a big site

   A new idea can be checked with one page and a small ad budget — before investing in a full product.

5. 05

   A page for each audience

   Different campaigns and segments get their own headline and arguments — and each one speaks to its people.

6. 06

   Measurable results

   Every button press and form send is tracked: you can see which ad brings enquiries and which only spends money.

• Launching a product or a promotion

  A landing fits

  One offer, one deadline, one action — exactly what a landing page is for.

• Advertising one service

  A landing fits

  The ad and the page say the same thing, so the visitor does not have to search.

• An event, a webinar, a course

  A landing fits

  Programme, speakers, date and a sign-up form on one page.

• Testing demand for a new idea

  A landing fits

  A waiting list or pre-orders show interest before the product is built.

• A B2B deal with a long cycle

  Alongside a site

  A landing page for the campaign brings the lead, and the corporate site confirms you can be trusted.

• A company with several services

  Another site

  A corporate site with a page for each service.

• Search traffic for many queries

  Another site

  A multi-page site: one page ranks for one topic.

• Selling many products with payment

  Another site

  An online store with a catalogue, cart and delivery.

1. The first screen

   What it is, for whom and what the person gets — plus the main button. Many visitors never scroll further.

2. The problem and the solution

   The situation the visitor recognises, and how your product changes it.

3. How it works

   Three or four steps from the first contact to the result — the unknown stops being scary.

4. Proof

   Cases, reviews, clients, figures and photos of the real product. Only real ones: invented reviews are spotted at once.

5. What is included and the price

   The scope, the options and the price — or a clear explanation of what it depends on.

6. Answers to doubts

   The questions people ask before deciding: deadlines, guarantees, returns, payment.

7. The form and the call to action

   The same action as on the first screen, now for those who read to the end. Only the fields you really need.

8. Contacts and company details

   Who stands behind the offer. This builds trust and helps ads pass moderation.

1. 01

   It matches the ad

   What the ad promises is on the first screen, in the same words. Otherwise the visitor decides they are in the wrong place.

2. 02

   Fast on mobile internet

   Most ad clicks come from phones. Every extra second of loading loses some of the people you paid for.

3. 03

   Nothing leads away

   A full menu and links to other sections compete with the main button. On a landing page they are kept to a minimum.

4. 04

   A short form

   Every extra field lowers the number of enquiries. The rest can be asked on the first call.

5. 05

   Analytics and goals

   Clicks, scrolls and form sends are tracked as goals, and ad tags show which campaign brought the enquiry.

6. 06

   Ready for moderation

   Ad systems check the landing page: a clear owner, contacts and a privacy policy help it pass.

1. What to test

   The headline, the offer, the button text, the form and the order of blocks — the things that change behaviour the most.

2. One change at a time

   If two things change at once, it is impossible to tell which one gave the result.

3. Enough traffic

   Conclusions drawn from a couple of dozen enquiries are random. The test runs until the difference holds steady.

4. Decisions by data

   The winning version stays, the next hypothesis is tested — the page improves step by step, not by taste.

1. Several goals on one page

   “Buy, subscribe, read the blog and call us” — when everything is asked, nothing gets done.

2. An offer about yourself

   “We are the best on the market” convinces no one. The headline should say what the person gets.

3. A long form

   Ten fields at the first contact scare people off. A name and a phone or messenger are often enough.

4. A heavy, slow page

   Huge images and an autoplay video on mobile internet — people leave before seeing the offer.

5. No analytics

   Without goals and ad tags it is impossible to know whether the advertising pays off or only burns the budget.

6. One page for every campaign

   Different audiences come with different questions. One generic page answers none of them well.