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Brand identity and logo design

The mark, the system around it and the rules that keep it together — derived from positioning, not chosen by taste.

03 services

Subsections

In short

A brand identity is the mark, the system around it and the rules that keep it together. We start with positioning — who you are for and why you rather than others — and derive the visual language from it rather than choosing by taste. Then come the logo as a system that works from a favicon to a sign, colour, typefaces, graphics and photography, the carriers your business really uses, and a brand book your team and contractors can work with without asking you every time. The price is counted in hours and fixed before the start.

What we build

Services in detail

Service What’s included Who it’s for Link
Logo Design
  • A mark built as a system, not a picture — favicon, app icon and signage from one drawing
  • Horizontal, stacked and compact versions for real placements
  • Black, white and single-colour variants that still read
  • Minimum sizes and clear space defined, so it cannot be misused
  • Vector sources in every format you will actually be asked for
  • Checked against existing marks in your field before it ships
  • Startups naming and launching something new
  • Companies whose logo was drawn in a raster editor years ago
  • Businesses whose mark falls apart at small sizes
 Go deeper about Logo Design
Corporate Identity, Branding
  • Positioning first, visual language derived from it — not chosen by taste
  • Full system: colour, type, graphics, photography and illustration direction
  • Applications worked out: documents, signage, vehicles, uniform, merch
  • Naming and tone of voice where words carry as much as the mark
  • Rollout plan, so the change happens in order instead of all at once
  • Handover with the files and rules the team will use daily
  • Companies whose positioning changed and whose look did not
  • Businesses merging, splitting or entering a new market
  • Firms that grew office by office and now look different in each
 Go deeper about Corporate Identity, Branding
Brand Book
  • Rules for how the brand behaves, not a folder of logo files
  • Colour, type, layout and imagery documented on real examples
  • Do and don't pages for the mistakes people actually make
  • Templates for slides, documents and social, so nobody redraws them
  • Digital and print specifications kept in one document
  • Written so a new designer can follow it without calling you
  • Companies where every department invents its own version of the brand
  • Businesses working with several contractors at once
  • Teams whose brand lives in one person's head
 Go deeper about Brand Book

A logo, an identity or a brand book: what you need now

Three services for three stages of a brand’s life.

SituationWhat you getService
You are launching or renaming a sign that works from a favicon to a sign Logo design
The site, the deck and the packaging look like three companies a full visual system and the carriers Brand identity
Each department invents its own version of the brand rules, examples and templates Brand book

How a brand identity is built

From meaning to things you can touch — in this order and no other.

  1. Positioning

    Audience, competitors, price level and what makes you different.

  2. Name and tone of voice

    Where words weigh as much as the sign: how the brand is called and how it speaks.

  3. Logo

    A sign built as a system: versions for every place it will appear.

  4. Visual language

    Colour, typefaces, graphics, the direction of photography and illustration.

  5. Carriers

    Site, documents, signage, packaging, uniform, merch — what the business really uses.

  6. Rules and rollout

    A brand book and a plan to change things in order, not all at once.

Common brand identity mistakes

  1. A logo without rules

    Drawn once, then stretched, recoloured and put on any background.

  2. Choosing by taste

    A favourite colour of the owner is not positioning.

  3. A style for the season

    A brand made by this year’s trend ages together with it.

  4. Changing everything overnight

    Without a rollout plan, old and new styles live side by side for years.

  5. A brand in one person’s head

    When the only person who knows the rules leaves, the brand starts to drift.

Questions about brand identity

How much does a brand identity cost?

The price is counted in hours and depends on the number of carriers and whether naming and a brand book are needed. The sum is fixed before the start; the estimate is free.

Can we start with a logo only?

Yes. The logo is built as a system from the start, so the identity can grow around it later.

Do you update an existing brand?

Yes: we keep what people already recognise and change what no longer matches the positioning.

What files will we get?

Vector source files in all the formats you will be asked for, fonts with licences, templates and the brand book.

Who owns the rights?

You. Source files and rights are handed over when the work is accepted.

Online form

Discuss
a brand identity

Tell us about the company, the audience and where the brand will live — site, packaging, signage, documents. We will suggest the scope and estimate the work. The consultation is free.

Or write to [email protected]