SaaS and online service development

In short

SaaS is a tool people pay to use online: a calculator, a generator, a checker, a database or a dashboard with accounts, plans and recurring payments. We build it whole — from sign-up and the paywall to subscriptions, usage limits and an admin panel that shows who pays, who leaves and what they use. We launch a first version that earns before it grows, and public pages built for search so the tool brings clients itself. The code and the user data belong to you; the price is counted in hours and fixed before the start.

1. 01

   Calculators and configurators

   A cost, a dose, a load, a set of parts — an expert’s calculation turned into a tool anyone can use.

2. 02

   Generators

   Documents, texts, images or plans built from a few inputs — often with AI inside.

3. 03

   Checks and audits

   A site, a document, a counterparty or a dataset checked against rules — with a clear report.

4. 04

   Databases and directories

   Prices, characteristics, registries — data you already have, with search and filters that others pay to use.

5. 05

   Dashboards and reports

   Numbers from several sources gathered in one place and updated by themselves.

6. 06

   Tools for teams

   A narrow process your industry does in spreadsheets — turned into a service with roles and history.

• Accounts and sign-in

  Core

  Sign-up, sign-in, password recovery; passwords stored only as hashes.

• Plans and a free tier

  Core

  What is free, what is paid and where the paywall stands.

• Recurring payments

  Core

  Subscriptions, invoices, plan changes and cancellation — through a payment provider for your country.

• Admin panel with metrics

  Core

  Who pays, who leaves, what they use — and the tools to help a specific user.

• Public pages

  Core

  The landing, the plans, help and articles — built for search so the tool sells itself.

• Protection

  Core

  Limits on how often forms and the API can be called, server-side validation, keys outside the code.

• Teams and roles

  If needed

  Several people in one account with their own rights and an action log.

• API keys and quotas

  If needed

  If you sell access to data or calculations: keys, limits and usage statistics.

• Trial period

  If needed

  Full access for a few days — and a reminder before the first charge.

• Promo codes and referrals

  If needed

  Discounts for launches and a reward for bringing new users.

• Notifications and emails

  If needed

  Welcome emails, results ready, payment reminders — sent in the background.

• Languages and currencies

  If needed

  For an international audience: interface in several languages, prices in local currencies.

1. One main function

   The one thing people come for — done well. Everything else waits for real requests.

2. Payment from day one

   Interest is checked by money, not by likes: a working paywall shows real demand.

3. Simple plans

   One or two plans to start. Complex pricing scares people off and is hard to change later.

4. Manual where possible

   While there are few users, some operations can be done by hand — and automated once it is clear they are needed.

5. Metrics from the start

   Sign-ups, payments, churn and usage of each feature are visible from the first user.

6. Growth by data

   The next features are chosen by what paying users actually do, not by guesses.

1. Recurring charges

   Monthly or yearly — through a payment provider that supports subscriptions in your country.

2. A failed payment

   Retries, an email to the user and a soft lock instead of deleting their data.

3. Cancellation in one click

   An honest cancellation means fewer disputes and chargebacks — and more people who come back.

4. Plan changes

   Upgrades and downgrades with a correct recalculation for the unused days.

5. Invoices and receipts

   Documents for companies and receipts for individuals — according to the rules of your country.

6. Protection from repeats

   Payment notifications are signature-checked: a payment is never counted twice and access is never granted twice.

1. 01

   A page for each task

   People search for a problem, not for your product name. Each use case gets its own page.

2. 02

   A free tier as the entrance

   A useful free part brings people from search and lets them try before paying.

3. 03

   Pages built from data

   If the service holds data, it can produce a useful page for each value — and each one answers its own query.

4. 04

   Help and documentation

   Clear answers to “how do I…” bring users from search and reduce questions to support.

5. 05

   Comparisons with alternatives

   Honest pages “you vs another tool” answer people who are already choosing.

1. Building for a year without users

   By the time of launch the market has changed, and half the features turn out to be unneeded.

2. Free forever

   Without a payment there is no check of demand — and no money to grow.

3. A confusing pricing grid

   If it takes a minute to understand which plan to choose, many people leave.

4. A hidden cancellation

   It brings disputes, chargebacks and bad reviews instead of retained users.

5. No churn metrics

   Without them it is impossible to see why people leave and what to fix first.

6. Built entirely on someone else’s no-code tools

   Quick at the start, but with growth it hits limits and subscription bills, and moving off is like building again.